There has been much anticipation around the launch of the Australian arm of ELLE magazine. I personally was busting to see the online glossy's layout, content and most of all fashion! Today's unveiling did not disappoint. The stories are a carefully curated selection of in depth exclusives of fashion's top business women with the likes of Zimmerman and Moda Operandi at the forefront. The fashion pages have everything from designer look books to street style photographs, segmented by country (genius). The beauty pages cover all the favourites and feature a number of new comers which are sure to be a hit due to the coveted real estate they now own on ELLE's stunning platform. Most surprisingly, the fitness section really drew my eye. As an avid follower of anything #fitfam, #fitness and #cleaneating related, I was ecstatic when I read the articles on everything fitness related from 'foods to make your skin glow' to 'gym bag beauty essentials'.
Now the count down to the hard copy publication...
ELLE magazine where have you been all my life.
